How to Get More Google Reviews for Local Businesses

Ritik Verma @ May 07, 2025

Google reviews are one of the most powerful tools for increasing your local visibility and attracting high-intent customers. For businesses targeting the US market, more reviews mean better rankings for terms like digital marketing agency in USA, social media marketing agency USA, and local SEO service.

If you're not actively working on building your Google reviews, you're missing out on local search traffic, credibility, and conversions.

Why Google Reviews Matter for SEO

Reviews influence your position in Google’s local pack and Maps results.
They serve as powerful social proof and drive higher click-through rates.
Google favors businesses that receive consistent, authentic reviews from local users.

How to Get More Google Reviews – Step by Step

1. Claim and Optimize Your Google Business Profile (GBP)

Make sure your profile is fully updated with:

Accurate business name, address, and phone number (NAP)
Service areas targeting US locations
Service descriptions using keywords like meta ads management in USA or SEO services near me

2. Ask at the Right Time

Timing is key. Request reviews:

After a successful delivery or service
Through a follow-up email or SMS with a direct link to your review page

Example message:
"We'd love your feedback on your recent experience. Please take a moment to leave us a quick review on Google."

3. Make It Easy

Generate a direct review link from your Google Business dashboard
Shorten the link (e.g., using Bitly) for easy sharing
Add it to email signatures, WhatsApp messages, invoices, and your website

4. Use QR Codes

Create a QR code that links directly to your review page. Print it on:

Brochures
Receipts
Product packaging
Storefront displays

5. Offer Ethical Incentives

While Google doesn't allow direct rewards for reviews, you can:

Run a monthly thank-you giveaway
Highlight top reviewers on your website or social media

6. Respond to Every Review

Always respond to both positive and negative reviews. This builds credibility and shows potential customers that your business is responsive and engaged.

Pro Tip

Embed your most recent Google reviews on your website. It not only improves trust but also helps with SEO, especially when visitors search terms like: